Free Workshop · El Paso, TX
“I'm Really Not a Salesperson.”
A one-hour workshop with April Williams, Sales & Leadership Coach with Southwestern Consulting, built for owners, professionals, and team members who carry revenue responsibility but don't see themselves as traditional salespeople.
Registration is required — bring a colleague or team member.
What you'll walk away with
April brings more than 25 years of experience in marketing, sales, leadership, lead generation, referrals, and team development — helping people change the way they think about sales and build habits that produce results.
- Build greater confidence in sales conversations
- Uncover client needs and address objections more effectively
- Qualify prospects and shorten the sales cycle
- Improve closing and reduce unnecessary follow-up
- Develop the mindset and habits that keep top producers motivated
Morning Session
9:00 a.m.
AVX Tech Warehouse
6600 Montana Ave, Suite Q · El Paso, TX 79925
Afternoon Session
1:00 p.m.
Steele Consulting
4849 N Mesa St, Ste 301 · El Paso, TX 79912
April Williams
With more than 25 years in relationship-driven business development, April helps professionals grow their business without becoming someone they’re not.
She specializes in marketing, sales, leadership, lead generation, referrals, and team development — working with owners, professionals, and rising leaders who carry revenue responsibility but don’t see themselves as traditional salespeople.
“The best salespeople are simply the best at serving people.”
What to expect
Mindset shift
Why “I’m not a salesperson” is more common than you think — and what to do about it.
The framework
Confidence, prospecting, uncovering needs, handling objections, and follow-up that actually moves deals forward.
Action plan
One habit to start this week, plus time for questions and next steps.
Who this is for
This workshop is designed for people who have responsibility for generating business but don't necessarily think of themselves as salespeople.
- Owners & ProfessionalsCarrying revenue responsibility while focused on a different core craft.
- Team MembersExpected to develop relationships, follow up, and bring in business.
- Rising LeadersDiscovering that the next level of success means learning how to develop business.
The workshop is partly about practical business-development skills, but April also gets into the mindsets and stories we tell ourselves that can keep us from doing the things we know we need to do.
She'll talk about things like confidence, prospecting, understanding client needs, follow-up, and the habits of top producers.
Register
Choose the session that works best for you. Seats are limited.